End-to-end design
We landed this gig off the back of Wunderman Thompson’s winning IOC pitch in 2018. Our experience in the fan engagement sector gave us an advantage that not many traditional agencies could cover. Starting with user identification, we grouped a handful of personas and pitched our own plan to launch a hub (The Fan Zone) that could branch out into multiple digital games. Given the short duration of the Olympics, we went with a light-touch, easy-to-play offering. We began with site mapping and wireframes. Our Product Design team consisted of two UI designers, one UX designer, and product creative and branding support. Using Sketch, we built out our asset libraries (e.g., flags, athletes, imagery, and official Olympic assets) and fed them all into our component libraries and high-fidelity designs.
