NFL Team Picker | David Tesoriero

// services

Art Direction

Web design

Branding

New to the NFL and want to know which team suits you best? The NFL Team Picker will sort you out, via 10 simple questions.

Let's Find You A Team

When it comes to European markets, the NFL delivers a syndicated range of digital gamified experiences, with a focus on audience education and acquiring new fans. This includes the NFL Team Picker, which pairs fans with their ideal NFL team based on a light-hearted personality quiz.

End-to-end design

Working with the NFL Design Systems team, our Product Design team was responsible planning, wire-framing and the execution of our solution. Initial concepts pushed us towards a 100% width/height single site. A menu tracker to allow the user to know their progress. A hide and show for updating results. Client CMS driven, we intentionally build the product to be reused with other leagues, sports and competitions.

Results

NFL Team Picker is a great entry point. Fans answer 10 questions on topics ranging from your favourite holiday destinations to which endzone dance you would do to celebrate a touchdown, to find out which NFL team is the best match.Importantly, this provides the NFL with ownable audience data and a database to personalise marketing for. In 2022-23, NFL Team Picker experienced its highest-ever engagement levels in January to coincide with the Playoffs. Fans that engaged on a casual basis were most likely to commit to a team during the business end of the season.

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