The Amused Platform
A white label wagering platform, initially catering to 2 independent brands. A customisable front-end and a custom CMS. For App (Android & iOS) and Responsive Web.
End-to-end design
Our first responsibility was competitor research and customer identification. With an established Product & Engineering team, I built our Product Design team of UX/UI Designers & Animators and User Researchers. We set to work on developing the site map (structure) and initial wireframes. Using Figma we created a tokenised multi-brand design system giving us the flexibility for future expansion. We connected multiple asset, component and pattern libraries, loosely based on the Atomic Method, and fed it all into a hi-fidelity design doc. We maintain and update the platform via manual branching.
Results
The Product launched in 2021, we are continually learning and improving. As it stands 6 (with another 4 on the way) brands have gone live and the CMS, aptly named Stable, is also live and we modify as the product grows. We developed a pathway to succeed both quickly and under budget. This has been by far the biggest and most rewarding project I have undertaken. I am extremely proud of it and those who brought it to life.
