The Amused Platform

2025

Case Study

A white label wagering platform, initially catering to 6 independent brands. A customisable front-end and a custom CMS. For App (Android & iOS) and Responsive Web.

Sub Header

We connected multiple asset, component and pattern libraries, loosely based on the Atomic Method, and fed it all into a hi-fidelity design doc. We maintain and update the platform via manual branching.

Sub Header

Our first responsibility was competitor research and customer identification. With an established Product & Engineering team, I built our Product Design team of UX/UI Designers & Animators and User Researchers. We set to work on developing the site map (structure) and initial wireframes. Using Figma we created a tokenised multi-brand design system giving us the flexibility for future expansion.
Button Text
RightArrow