A digital fan experience consisting of Olympic trivia and magic moments; bracket and fantasy challenges made available for the Summer Olympic Games. A Custom Web experience, with a 90% lean to mobile.

We landed this gig via Wunderman Thompson's winning IOC pitch in 2018. Our experience in the fan engagement sector gave us position that not many traditional agecies could cover. Kicking off user identification, we grouped a handful of personas and piched our own plan to launch a hub (The Fan Zone) that could branch off to multiple digital games. Given the short nature of the Olympics, we went with a very light touch, easy to play style of offering. We began with site mapping and wireframes. Our Product Design team contained 2 UI Designers, 1 UX as well product creative and branding. Using Sketch we built up our assets libraries (e.g. flags, athletes, imagery, as well as official Olympic assets) and all fed them all into our compoent libraries and hi-fidelity designs.

The Tokyo 2020 Games represented a landmark moment in the IOC's efforts to transform the Olympic Games for the digital era, with a huge increase in digital viewers and video views compared to the Rio 2016 Games.

‍Trivia: Fans could test their Olympic knowledge.
‍Magic Moments: Fans could vote for their favourite Olympic moments.
‍Fantasy: Fans could create and manage fantasy teams.
‍Bracket Challenge: Fans could predict podium placements.