As the world grappled with the impact of COVID-19, sport was hit in a way we have never seen before. With the NBA season suspended the league needed to find a way to remain relevant with fans despite no live matches being played.
For the creation of the Live Trivia product we went through a thorough wireframe and prototype process to map out the core design requirements. When the NBA brief came in we were able to rapidly apply custom needs and deliver the product in a matter of weeks.
With no live sport on, there is a gap in the market to remain relevant & create authentic engagement with fans who have more time on their hands. Live Trivia presented an opportunity to entertain them nightly, using the backlog of incredible content available.
Nailing the live experience was critical to the products success. Clear & concise messaging outlining the method of participation and eligibility was important, as was the ability to incorporate different media formats like video, social media, and imagery.
